Transformation Tuesday – Opening Night Gala

Greetings from The AV Company!

Welcome to our sixth installment in our Transformation Tuesday series! A couple of months ago, we showed you how we transformed the Jefferson Theater for a Virginia Film Festival event back in 2012. For this year’s Opening Night Gala, we took it up a notch using some new tools.

The goal for this event was to capture the essence of the setting for the festival’s opening film, Big Stone Gap. We decided to do so by mapping the interior of the Jefferson with projected video! We utilized autumnal imagery that depicted some of rural Virginia’s natural surroundings, as well as some geometric animation for a change of tone as the event went on. We also made sure to highlight the architectural features of the space that make this venue so unique.

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